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As training professionals, we like to say…
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What C’s would rather hear
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Primary business driver
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"We’ve been delivering XYZ training using instructor-led classes. We know we can reach more people by conducting live e-learning classes."
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"We’ve been delivering XYZ training using instructor-led classes to teach about 230 people per year. By moving the classes to live e-learning delivery, we should be able to reach more than 1,200 of our reps without increasing delivery costs and, in fact, decreasing travel-related expenses. We’ll get more training for each training development dollar spent."
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Decrease our operating expenses |
"E-learning simulations will help our sales reps understand their jobs and our unique sales process much better."
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"Using modest projections and looking at case studies for other sales situations, we feel that e-learning simulations will result in closing $______ in additional sales next quarter."
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Increase our revenue
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"E-learning will help us deliver training just-in-time and just enough."
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"The knowledge of our employees is what keeps us ahead of our competition. In this fast-paced business, e-learning will help us ensure that our employees have the right knowledge and at the right time." [Use a specific example of a particularly difficult process, procedure, or concept from your own company situation to illustrate.]
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* Beat the competition or at least keep pace
* Improve employee performance
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