|
Greetings Readers,
The results are in and we have collected the largest response ever to a Trade Show Tips Readers’ Survey. We offer a heartfelt “thank you” to all of you who have taken a few moments from your busy schedule to respond and tell us what concerns you most. The results can be found below.
We also received an enormous number of personal tips from all over the country about all aspects of putting on a face-to-face marketing event. To those of you who have shared both your time and a piece of your exhibiting wisdom, a special thanks.
Read on and enjoy.
Sincerely,
Marc Phibbs - Vice President, Marketing
|
|
Results of Your 2006 Readers’ Survey
|
|
A total of 762 completed responses were received. Among them, 77% identified themselves as veteran exhibitors and 22% said they were new to exhibiting. The table below shows the breakouts between the experience levels and the scale of the programs they manage.
Who Responded to Our Survey?
|
Veteran exhibitor who uses
backwall or tabletop displays
|
59%
|
|
Veteran exhibitor who uses island exhibits
|
18%
|
|
New exhibitor who uses
backwall or tabletop displays
|
17%
|
|
New exhibitor who uses island exhibits
|
4%
|
The table below shows what areas of exhibit marketing concern you the most. Clearly reflected are some of the hot trends of recent times: getting more people into the booth, setting goals and measuring results. Surprisingly, veteran and newer exhibitors ranked their concerns virtually identically. We will focus our upcoming content on the topics that concern you most.
What Topics Concern You the Most?
|
Measuring Results
|
52%
|
|
Pre-Show and At-Show Promotions
|
49%
|
|
Setting Objectives and Measurable Results
|
45%
|
|
Lead Management
|
37%
|
|
Value of Trade Shows
|
33%
|
|
Trade Show Trends and News
|
32%
|
|
Exhibit Design
|
32%
|
|
Booth Staff Selection & Training
|
20%
|
|
Budgeting
|
17%
|
|
Space Selection
|
17%
|
|
Show Selection
|
15%
|
|
Logistics
|
11%
|
|
| Winner of The iPod nano |
|
The winner of our drawing is Dana Howcroft of Sunrise Engineering, Draper UT. Thank you, Dana, and thank you to everyone else who took the time to respond and send us a tip. We will be telling you more about the tips next month and including as many as we can in the upcoming issues throughout the year.
Here is the Trade Show Tip that she submitted along with her response:
“I give a small handful of our logo pens or mechanical pencils to booth staffers who are nervous about approaching people. They hold these items in their left hand which keeps them from folding their hands in a
'fig leaf' or crossing their arms, and encourages a more inviting posture. Our staffers offer the pens/pencils to show attendees and invite them to stop at our booth to complete an at-show drawing/lead retrieval form. Our staff can then build on the initial conversation and when ready, have their right hand free for shaking hands with the attendees.”
|
| Looking for More Booth Traffic? Try This |
.jpg) |
Get your copy of Creating Effective Trade Show Promotions, a 76-page guide that takes you through the entire process from setting goals to execution to measuring results. This is the one indispensable tool you need to get the crowds into your booth.
Request yours today!
|
|
|
Adapt to Industry Changes:
White Papers On Exhibition Trends For
4 Key Vertical Markets
To help exhibitors better understand the market forces and significant trends affecting their trade show program, Skyline commissioned Tradeshow Week to write 4 White Papers that cover 4 key industries:
Manufacturing & Industrial
Medical & Healthcare
Information Technology
Professional & Business Services
These 16-page White Papers provide insight for each industry on the primary challenges facing these exhibitors and the key themes for success in their changing trade show environment.
|
Skyline Exhibits
3355 Discovery Rd.
St. Paul, MN 55121
Phone: 800-328-2725
www.skyline.com
To ensure delivery to your Inbox (not bulk or junk folders), please add Skyline Trade Show Tips [tradeshowtips@skyline.com] to your address book.
If you wish to be removed from this newsletter mailing list, please send an e-mail message, making sure the FROM address is the same one we mailed so that we can find it in our database, to the following address.
Unsubscribe. Thank you for helping us serve you better.
Permission Granted!
Want to use content from Skyline Trade Show Tips?
Click here to find out how.
© Copyright 2006 Skyline Exhibits. All rights reserved.
|
|
|
.jpg)
